Calculate the ratio of two Google Analytics events

Usage

cc_get_ga_event_ratio(
  events,
  rolling = FALSE,
  rolling_before = 7,
  rolling_after = 7,
  rolling_period = "day",
  rolling_complete = FALSE,
  start_date = NULL,
  end_date = NULL,
  ga_email = NULL,
  ga_property_id = NULL
)

Arguments

events: A character vector of length 2, such as `c("session_start", "purchase")` to calculate the ratio between these two events.
rolling: If TRUE, calculates a rolling mean over the number of periods (by default, days) set with `rolling_before` and `rolling_after`.
rolling_complete: Defaults to FALSE. If TRUE, rolling mean is calculated only for periods that are fully available.
start_date: Defaults to 91 days before today
end_date: Defaults to yesterday.
ga_email: E-mail addressed associated with relevant Google Analytics account, passed to `googleAnalyticsR::ga_auth()`
ga_property_id: Google Analytics property identifier. Find it with `googleAnalyticsR::ga_account_list("ga4")`.

Examples

if (FALSE) { # \dontrun{
if (interactive) {
  cc_get_ga_event_ratio(c("session_start", "purchase"))
}
} # }